Start Using Essential Oils – 10 Reasons Why!

essential…oil and other essentials…

HOW is it possible that odour or aromas can have a positive effect on our body, mind and spirit?

I believe in alternative medicine but have never believed in aromatherapy because of pure ignorance.

My mindset is the same thing that keeps people from believing in many things I believe in. As I grow older, I also grow more set in my thinking and behaviours but that doesn’t mean that I can’t stretch and expand my thinking to include new ideas. As a teacher and therapist for years, I’ve had to learn how to keep an open mind and recognize when my mind is closing.

In fact, recently, and by that I mean the past 4 years, but especially since January, I started to get closer to my true purpose in this life. It’s kinda funny how we all feel so young inside. The reality is I could die anytime…but then again, that could be said of anybody at any age. I suppose my realization in my mortality is helping motivate me to complete a few things before I retire. Not retire like in a lifestyle way but in my mind. To feel free do whatever I want.

Perhaps that’s the problem!

Even though I am 53, I feel like I should be winding down soon. Then again, my mind has never been sharper. I am a much more efficient learner now. My desires have narrowed. I have BIG goals and aspirations. Much larger than ever. I desire to own and operate a large multinational corporation from home. Or at least start from my home office. Then I want to outsource everything to a CEO. So that I can step back or sidestep into a new venture and this time, I really can do what I want.

The point is that while I think I can do whatever I want now, the reality is I have to be realistic. My biggest tool to doing what I want is financial freedom. I don’t need a lot of money, but enough to make a difference, which is at least $100K in net profit each month. That would allow me to do some things that would greatly impact not only my life, but our children’s lives (includes grandkids).

I know you’re thinking that I am crazy to have such a large goal…but is it really that far fetched? IF I can earn $15K per month with no knowledge and experience than I think I can be 10 X’s better at it now. I know what to do now. I have a plan. I have a system. I know what challenges are head of me and because of that I can overcome them. What happened the first time was that I couldn’t see the challenges, so when they came, I wasn’t prepared.

Most of all, I need people. I could draw an analogy between essential oils and aromatherapy and building an successful online business. The reason aromatherapy works is because the chemicals are spread evenly though the space I am within. I am breathing the chemicals in my lungs, it’s being absorbed though my skin. I can feel it on my face. In a way, the chemicals are networked together. Building an successful online business also requires a network and a communication of ideas. A certain percentage of people will respond to specific forms of marketing. Not everybody will buy what I am selling but enough will.

All I need is 1,000 regular customers. If I can find 100 affiliates, each who bring me 10 new customer every month, I won’t have to do any marketing. Next I’ll need to determine my attrition rate and then that’ll tell me how many affiliates I need to keep up with attrition. Once I have that number of customers, the first year’s income can be directly invested into my business. I can redo everything from scratch if I wanted to. Everything will suddenly look very professional. I will attract the right team of people, who are experienced and have proven track records. Growth is inevitable. Once I have the right system in place, I will have everything automated and because I measure everything I can begin to estimate which actions create the best consistent results. Learning by making mistakes in other words.

One reason I know I’ll do it is because I won’t stop until I do. Persistence is the key to every success online. Some people have to be very persistent. They take longer to learn the lessons. Some niches are more challenging. This is why it’s important to start with a very small micro niche market. Be the big fish in a small pond and gain some confidence then move to a new niche market that’s a little bit bigger. It’s a marathon not the 100 meter dash!

Use a little bit of essential oils every day. Do a little exercise daily. Spend a little time reprogramming (you’ll learn more about that in the first course). It’s all the little things you do, that all add up to a large effect. They work synergistically.

Benefits Of Essential Oils: 10 Natural Ways To Heal Yourself

We all know about the everyday power of scent: how a particular perfume reminds you of your mother, or when the smell of your favourite restaurant brings you back to your first date there. But did you know that some scents can actually improve your health? Essential oils can also help you relax or sleep, or improve your skin or digestion — their benefits go well beyond a pleasant smell.

“Essential oils can have a healing effect mentally, physically, and emotionally,” said Brianna Scarpelli, a marketer and expert on essential oils with Young Living Essential Oils. You can apply them directly onto your skin, inhaling, or use through a diffuser.”

Technically, essential oils aren’t oils at all, as they lack fatty acids. Rather, they’re highly concentrated plant components. It can take a huge amount of a plant to get out even a small portion of essential oil — 4,000 pounds of Bulgarian roses are needed to get just one pound of oil, for example. This is why some essential oils are particularly expensive.


There are some general tips for using essential oils that apply regardless of the type. Scarpelli advised looking for signs of a high-quality therapeutic-grade oil: pure, medicinal, and steam distilled. Never apply most oils directly to your skin, as their high concentration can cause a reaction or irritation. Instead, essential oils should be diluted with water or a carrier oil like jojoba or almond. And with a few exceptions, as noted below, do not ingest essential oils. And always talk to your doctor about health concerns, especially if they represent sudden changes in your well-being.

The 10 oils below will help you assemble a natural first-aid kit for a variety of common minor ailments.

10 Important Essential Oils

Lucie Rihova via Getty Images
Tea Tree
Distilled from the Australian plant Melaleuca alternifloria, tea tree is one of the oils that can be used topically — good news, because it’s great for treating skin problems like fungus and blemishes. You can dab it on acne blemishes with a cotton swab to help clear your skin, or apply it to skin fungal infections like athlete’s foot. It’s also found in many skin care products.

1. Tea Tree: Distilled from the Australian plant Melaleuca alternifloria, tea tree is one of the oils that can be used topically — good news, because it’s great for treating skin problems like fungus and blemishes. You can dab it on acne blemishes with a cotton swab to help clear your skin, or apply it to skin fungal infections like athlete’s foot. It’s also found in many skin care products.

2. Lavender: “Lavender is one of the most versatile oils,” Scarpelli said. “It is more commonly known for its relaxing effects but works on bruises, cuts, and skin irritation too.” Dr. Oz says that the scent of lavender can reduce the levels of stress hormones in your blood. That’s a good reason to put a few drops in your bath in order to help you relax at night. Scarpelli recommends putting a couple of drops of the oil on your hands, rubbing them together and inhaling, then sprinkle a few more on your pillow before you hop in bed.

3. Calendula: Bright-orange calendula flowers are also known as marigold. Calendula can be used in a variety of forms, include as an essential oil. It’s particularly good for sensitive skin and can be used to reduce the appearance of acne scars. You can also put a drop in your bath water to soothe psoriasis.

4. Chamomile: You’re probably familiar with chamomile used as a tea, but the essential oil has similar properties. It’s particularly well known for its relaxing effects, which is why the tea is popular to drink before bed. Add to the effect with a few drops of the oil on your pillowcase.

5. Peppermint: “Peppermint purifies and stimulates the mind. It also can increase mental alertness,” Scarpelli advised. “Dr. William N. Denver of the University of Cinncinati found that inhaling peppermint oil increased mental accuracy by 28 percent.” Peppermint oil is also one of just a handful of oils that can be taken internally, which is fortunate because it’s a great recipe to help indigestion — just mix a few drops in water and drink.

6. Frankincense: Nina Nelson of the blog Shalom Mama says that frankincense is a must-have essential oil in her home. She uses it both for relaxation, such as in baths, and to help minor cuts and bug bites heal more quickly. “Frankincense has been used for thousands of years,” Scarpelli said. “It can be used for depression, inflammation, immunity, and to increase spiritual awareness.”

7. Oregano: You may have heard of oil of oregano as a flu fighter. This strong-tasting oil has naturally antibacterial qualities, which is why many think it can help to fight colds and other sicknesses. It is taken topically, often by putting a few drops on the tongue — the taste isn’t pleasant but many people swear by it during flu season.

8. Lemon: “Lemon oil can be used not only to detox the body but it can also help with acne,” Scarpelli said. If you want a healthy boost in alertness, a bit of lemon oil mixed 50:50 with a carrier is a great way to give your head a lift. Because of its uplifiting properties, lemon essential oil is also good for increasing focus and concentration. As a bonus, it can help keep fleas away when used on your pets.

9. Grapefruit: Another citrus oil, grapefruit essential oil has properties similar to lemon oil. It’s a great choice for people experiencing fatigue and it can help you deal with the effects of jet lag. It’s also a natural antiseptic so you can add it to your homemade household cleansers to keep your home safe and clean.

10. Eucalyptus: This is a great oil to have on hand if you get frequent colds or suffer from allergies that affect your breathing and make you congested. “Eucalyptus can be used to relieve sore muscles and help clear sinuses,” Scarpelli said. “It also has many antibacterial properties and has been known to stimulate the immune system.” Use it in a vaporizer to loosen up a congested chest or apply it diluted to the inside of your nose to relieve nasal congestion. But never ingest it or use it on your skin undiluted, as it can be irritating.


The benefits and uses of essential oils for physical, emotional, and spiritual health are endless. I give you a tutorial on the best ways to use essential oils.


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More…YouTube For Weight Loss

In today’s video, I want to talk to you about essential oils for weight loss. So many people want to burn fat and lose weight fast in a safe way. Essential oils alone can’t get you to lose 20 pounds, however, it helps support your body in losing weight. There are three main essential oils that can help your body in weight loss.

The number one essential oil is grapefruit oil. It helps to activate enzymes in your saliva that help your body break down body fat. The oil of grapefruit comes from the peel, which helps support metabolism and cleansing of your lymphatic gland.

The second essential oil to support weight loss is cinnamon oil. Cinnamon oil helps regulate blood glucose levels and GTF (glucose tolerance factor).

The third oil that helps the body with weight loss is ginger essential oil. Ginger reduces sugar cravings, reduces inflammation in the body, and improves digestion and absorption of nutrients. This process supports cellular energy, which in turn, helps with weight loss.

If you’re looking to lose weigh with the help of essential oils, I would recommend grapefruit, cinnamon, and ginger essential oils. You can diffuse it or apply it topically with coconut oil.


I started using essential oils yesterday. The first things I noticed immediately is that I was really hungry at dinner. Which has not been the case for months. Lately food has been difficult for me to digest and consume. But one afternoon breathing in lemongrass and my appetite came back. Today I am using lavender and peppermint together, probably with a little lemongrass from yesterday. I shouldn’t be mixing but too late.


Video Marketing Infographic – Dan Lok

Marketing With Video Infographic

Sadiyya Patel

Feel free to embed this infographic on your website or blog using the embed code below.

Video presents a huge opportunity to build your brand and market your products and services. Here are some tips to help you do it right.

1. Entertain

Entertainment never fails to get views. Great music, celebrities, spoofs and other humor are all great ways to add entertainment value to your videos.

2. Educate

How-To videos are always popular. Show your potential customers how to do something they want to do and they will like and trust you. F

3. Focus on Creating Great Content First and On Selling Later.

Providing great content is a way to help customers like and trust you. And when people like and trust you, they are more likely to buy from you.

4. Tag videos correctly for blended search.

Google shows video results in the search. Make sure that your videos are tagged for the correct keywords that you want to rank high for.

5. Let your video go viral with video submission services such as Traffic Geyser and Tube Mogal.

It can take hours to submit your videos manually. Save time by using a video submission service such as Traffic Geyser or Tube Mogal. These services are really worth it if you’re going to create lots of video content.

6. Create a targeted thumbnail.

Choose a great image as a thumbnail in order to make your video stand out.

7. Actively promote your own videos

Promote it on your blog, on your FaceBook page and tweet about it.

8. Social Bookmark Your Videos.

video marketing

Online Marketing Summaries

The Latest Cutting Edge Internet Marketing Information From The Guru’s

Is This The Reason You’re Still Failing With Your Online Business?

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Wherever you look it seems as if someone is touting the “secret” to making boat-loads of money on the Internet – everything from $7 eBooks, to $49 a month membership sites to multi-media courses, seminars and coaching  costing thousands of dollars. Yet, most people are still struggling to make more than a few bucks each month online.  If that sounds like you, then perhaps this post will be of some assistance.

There are 4 basic selling principles without which success online is impossible. These principles are not based on the latest Internet Marketing fad, but on timeless direct marketing principles that has worked for hundreds of years and continue to work today. If you take a look at those who are succeeding online, you will notice that they all have a solid grounding and understanding of the principles of direct marketing.

1. You Must Have A Quality Product

It seems almost too obvious to mention, but in today’s online environment where people are trying to peddle poor quality PLR crap that I just have to restate the obvious. Sell a good quality product or don’t sell anything at all. If you’re selling an information product then your product must not only be written well, it must also have information in it that can’t be easily obtained with a quick Google search.

If you don’t, you will have a high refund rate and destroy any chance of future business or referrals. Once you get a poor reputation online, it’s quite hard to change it.


2. Have A Clear Picture Of Your Ideal Prospect

Ask one hundred online marketers who their ideal customer is, and you’ll be lucky is even ten of them can answer you correctly. It doesn’t matter if you have the most wonderful product in the world. You’ll never make any money with it if you’re trying to sell it to people who don’t want it.

So who is an ideal prospect?

An ideal prospect is a customer who:

1. Wants your product

2. Has the ability to pay for your product

3. Has the authority to purchase your product – for example, the CEO of the company and not the secretary


Let’s look at each one in more detail.

1. A Customer Who Wants Your Product

If you think that everyone wants your product, then you’re in trouble. It’s both very difficult and very expensive to try and market to everyone. Your marketing and advertising efforts are diluted and not as effective as they could be.

What you need is a small niche group of targeted prospects that have specific “hot buttons” you can appeal to in your marketing material.

Let’s look at an example to make this clearer.

Trying to sell a weight-loss product to the general public is hard. Instead, if you choose to target overweight women who are over 40 (and who are finding it much harder to lose weight now that they are older), you’ll find it much easier to target this prospect and ultimately you’ll sell a lot more.

It may seem counter intuitive to narrow your market down rather than widen it in order to make more money. But time and time again, it’s been proven to work. If you were an overweight woman over 40 would you be more likely to buy a generic weight-loss product or one that was specifically for overweight women over 40?

Still not convinced that narrowing your market and your niche is the best way to make more money? Okay, let’s look at some more examples to make this concept even more clear. Who gets paid more, a specialist or a generalist? Does a surgeon earn more or a GP earn more? The surgeon, right. Does a general surgeon earn more or a brain surgeon earn more? The brain surgeon, of course. The more specialized you are, the more you earn.

The same principle applies to information products. The more specialized the information the more you can charge for it. A generic time management program, for example, is only worth about $97 or so. A time management program for Real Estate Professionals or lawyers for example, can sell for significantly more.

Another good reason for targeting your market so tightly is that both your sales-copy and your marketing can now to tailored toward that person. This means that you get more bang for your advertising buck, something we all want.


2. A Customer Who Has The Ability To Pay For Your Product

Rookie marketers are often guilty of these two common mistakes:

1) – Trying to sell to people who can’t afford their product

2) – Selling to a cash-strapped market and then lowering your prices in a desperate attempt to sell to them


Now I know your intentions may be noble and you may want to teach people who really need the information you have. But at the end of the day if you hope to remain in business you have to profitable. If you have a burning desire to help people who don’t have the money to buy your products then work on that on the side and consider it a charitable endeavor. But for the purposes of this short blog post, I’m going to assume that you want to make money from your business. So I’m not going to mince words with you.

The unvarnished truth is that you are going to have a very tough time building a six-figure income selling low-cost products to people who can’t afford them.

Some examples of these markets are:

  • College students
  • Start-up Businesses
  • Mom & Pop type businesses
  • Starving actors and artists

Yet there are many people attempting to do just that and they wonder why they’re struggling. It’s not impossible to make money with these markets, it’s just that it’s so much tougher. It’s like trying to swim upstream instead of going with the tide.I just prefer things to be easy and I’m sure you do too, so choose a market who can afford to buy what you’re selling.


3. A Customer Who Has The Authority To Purchase Your Product

This is especially true for those selling to other businesses. Direct your marketing and advertising to the person who has the authority to make the purchasing decision. This isn’t necessarily the end user.

Let’s say you’re selling a software program to design websites and logos and you were targeting companies who needed these programs. In this case you would target your marketing material to the owner or CEO of the organization and the focus of the marketing material would be on how the software will boost productivity and increase company profits.


3. Be credible

The more your customers like and trust you, the more likely they are to buy from you again and to refer others to you as well.


4. Have A Powerful Compelling Offer

You can literally write your own paycheck by becoming an expert at creating powerful, compelling offers.  Consumers are bombarded by advertising wherever they turn. This over saturation has made them become numb to it. It barely registers. The only way to get through to your prospect is to make an offer that is so compelling and so believable that they have no choice to sit up and take note.

Read More At:


How to Use Facebook Advertising Manger, Facebook Graph Search and More!

Facebook Advertising – How to Effectively Advertise!(updated frequently)

Jan 29, 2016

Below is a variety of information we’ve found researching how to create effective Facebook ads and how to use Facebook graph search.

Any comments are welcomed


Facebook Video

Full Post

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So there we have it.

FYI, if you wish to learn how to embed videos on facebook, you can find out by following this >LINK<

facebook lead ads

For any online marketer the new Facebook Lead Ads objective may be one of the best things to happen in Facebook Advertising. The Lead Ads objective allows you to collect important user information right from Facebook. Whether you are doing email marketing, lead generation or just trying to find new customers, the new Facebook Lead Ads system is a simple way to generate new customers.  At this time, you can only create Lead Ads in Power Editor. In this article we are going to walk through every step in creating lead ads in the Facebook Power Editor.

Why Use Facebook Lead Ads?

Facebook Lead Ads is really great because the simple fact that you user doesn’t have to leave Facebook for you to get their contact information. This creates a level of security when the user is entering in their information. Facebook has been around for a long time (in the internet world) so users trust it. They are a lot more likely to enter in their personal information on Facebook then on your random website they have never seen before.

Creating Facebook Lead Ads

To get started creating your first Facebook Lead Ad, click the ‘power editor’ link at the top of your ad account page.

power editor facebook button

This will take you to the Power Editor where you can start creating your lead form ad. To create your lead ads, you must create an entirely new campaign. Click the create campaign button at the top of the Power Editor.

lead ads create campaign - 1

Facebook has been working hard on making the Lead Ad creation process easier. The new lead ad form can be created in one continuous form and is way less bulky and slow then the old lead ad creator. If you want to try the older version out for $^#&’s and gigs, you can click the ‘keep using older version’ link in the bottom left of the modal (but you really don’t even want to waste your time). Click the get started button to begin making your lead ad.

build lead ad campaign - 2

If this is your first time creating a lead ad, you will be prompted to accept the Lead Ad Terms and conditions. You must accept this because you are collecting users information. Read through the terms if you’d like and click ‘I agree to terms’.

accept lead ads terms - 3

Once you accept the terms, you will be prompted to select the objective of your new campaign. Obviously, we are going to select ‘Collect leads for your business’. Select the page that you are wanting to collect leads for and name your campaign something that explains your objective. Facebook creates a pretty good campaign for you automatically so we will just use that. Once you are finished with this piece, click the ‘set audience & budget’ button.

lead ad objective 4

If you have used Facebook Ads before then you may recognized this next page. This is where you enter in your targeting and demographic details. One great way to use lead ads is to show this ad to people who are in your custom audience because they are highly targeted. If you do not have any custom audiences, I suggest installing the Facebook Tracking Pixeland create a custom or lookalike audience.

lead ads audience 5

If you are not using a custom audience, simply fill in your targeting information and head to the bottom where you can enter in your budget details. You will notice that ‘Leads’ is selected for the optimization field. This tells Facebook you want to show the ad to people who are more likely to fill out your lead form. You can also select manual bidding if you want to tell Facebook the max amount you are willing to pay per lead. Since this is our first lead ad, we like to set it to automatic with a lower budget to get it going first, then we switch it to manual once we get a baseline of data.

lead ad audience - 6

Once, you are finished with your budgeting, click the ‘Choose Ad Creative’ button to create your lead ad. This is where you will create your Facebook Ad. This piece is the exact same as a normal Facebook Ad, but it features a CTA button that when the user clicks, it opens the lead form for them to fill out. You have a few different options for your CTA:

  • Apply Now
  • Download
  • Get Quote
  • Learn More
  • Sign Up
  • Subscribe

Which CTA you should use is dependent on what function your lead ad is doing. In the example below we are using Apply Now because we are offering invitations to a few beta users. The purpose of our lead ad is to generate an email list of interested users for our launch.

lead ad creative facebook - 7

We will not go over creating a high CTR ad in this post but fill in all the necessary fields and create a engaging image that relates to your audience. Towards the bottom of the ad creation page, you will see where you can create a custom lead form that is tied to this ad.

create lead ad form button - 8

Click the ‘Create Form’ button and you can begin creating your Facebook Lead Ad Form. A modal will popup where you can either create a new form or duplicate an existing form. This makes A/B testing much easier because you can duplicate forms and make small changes to test lead sign-up CPA (cost per action). Since this is our first Lead Ad, click new form and click next.

create facebook lead form - 9

You will be prompted to enter in a name for your form. This can be any value, but we suggest you use a name that desribes the form itself because you can use the same form for different pages.

name your lead ad facebook - 10

Once you enter in a name for your lead ad form, click the ‘next’ button and you will be prompted to enter in the information you are wanting to collect from the user.

lead ads form information - 12

If you  click ‘show more options’ you can see a plethora of fields that you can add to your lead form. We suggest using the minimal amount of fields. The more fields you have the higher your CPA will be. People simply don’t want to give that much information. For our example, we are using Name, Email and Phone Number which are the only fields we need for our email list. The new Facebook Lead Ad functionality allos you to ask up to 3 addtional questions to the user. As stated before, be careful when trying to gather a lot of information from the user.. they most likely dont want to answer a ton of questions. For our lead form, we do not need any more information then Email, Name and Phone Number.

lead ad form ask question facebook - 13

Once you have selected all the data points you want to collect, click the Next button. On the next screen, Facebook allows you to add a link where the user will go after they fill our your Lead Ad form. We are sending them to our thank you page so we can track conversions from the Facebook Lead Ads system. You can simply send them to your homepage if you would like, but we want to see how many leads are coming from facebook in our analytics so we send them to the thank you page (where they would go if they filled out the form on our homepage).

lead ads form add link to website - 14

Once you click next you will be prompted if you want to add a context card to your form. This gives the user a little bit more information about your product or service before they fill out the form. It tells them what they will receive once they fill out your form. We strongly suggest using a context card as it will increase your lead conversions.

lead ad form add context card - 15

Click the ‘add a context card’ button and you will be sent to a screen where you can add the details of your context card. The headline should explain exactly what the user will get when they fill out your form. Making this headline short and sweet is really important. You want to explain exactly what they will get. You can add benefit text that can be either bullet points or paragraphs. We like to use the bullet points because it explains your service/product in short and sweet sentences.

lead form context form fields - 16

Here is a good example of a context card we created. Our headline ‘Get Invited to FissionAds Automation System’ explains what the user will get when they fill out the form. We added bullet points that explain our packages and some of the features you get when signing up for that package. We also changed the button text to say ‘Get Invited’ which explains that they will get invited to FissionAds once they fill out the form. They show you a preview on the right of what your context card will look like. Once your context card looks good, click the next button.

add a context card details - 17

The next page shows you a preview if your lead ad form. Don’t worry if your lead ad image doesn’t show up. Since lead ads is so new, they still haven’t figured out this piece, but the image will be the image you used for your ad unit.

preview context card - 18

Once you create the form, it will now show up in the lead form section as a choice. Make sure its selected and click the ‘create lead ad’ button.

fissionads lead ad form - 19

You will be shown a general overview of your entire lead ad. Make sure you go over everything and check it twice because editing lead ads is a bit of a pain. Once you are good with the information provided click save to draft. This will queue it up in the Power Editor and make it ready for upload to your ad account.

lead ad form preview - 20

Now that your Facebook Lead Ad is created, you must upload it to your ad account. When you are ready, click the ‘Review Changes’ button and you will be prompted again to choose the changes you want to upload.
lead ad review changes - 21

Make sure the lead ad that you created is selected and click Continue.

review changes lead ad - 22

A message will appear that says the ad is uploading. Once this is complete, your ad will be submitted for review.
lead ads saving - 23

Once everything has uploaded you will get a nice confirmation message that your changes are complete. This is the end of the lead ad creation process.

lead ad complete - 24

Facebook is currently working on being able to create lead ads in the normal ad manager interface but for now, the power editor is the only way to create these.

Facebook Lead Ads are a great way to gain more customers through the Facebook platform. Keep a sharp eye on your lead ads and remember that good online advertisers are constantly change and optimizing their ads to create lower CPC’s and higher conversion rates.

Read More At:

You can find more information also at

It’s easier to sell to current customers than to look for new ones, so strengthen your existing connections by using Custom Audiences. We’ll compare your data with ours to help you find the people you know on Facebook.
If you have a customer list or data from your site, like purchaser email addresses, you’re ready to get started.
Once you create your Custom Audience, your information will be encrypted to protect customer relationships and you’ll be set to reach more people on Facebook.

Creating your Custom Audience

Upload your customer list to find those people on Facebook
Getting started is easy. Just follow these steps:
  1. Create a list of either email addresses or phone numbers using your customer data
  2. Save your list in CSV or TXT format
  3. Go to the Audiences tab in Ads Manager
  4. Click the Create Audience button, select the Custom Audience option and then choose Customer List
  5. Upload the CSV or TXT file list you previously saved or easily drag and drop your file to the Custom Audience box
  6. Your Custom Audience will be ready in about 30 minutes

1. Create an ad using the ads create tool. You can set it to show in News Feed or the right-hand column and on any device.

2. Choose your Custom Audience and select targeting options like location, age, gender and interests.

3. Set a budget and place your order. Your ad will be served to the audience you’ve chosen to target.


Published on Jan 5, 2016 The key to staying on the cutting edge with Facebook ads, along with what Brendon Burchard, Ryan Deiss, and Dan Kennedy have to say about Facebook and digital marketing in 2016.

Facebook Organic Marketing Made Easy 2016

Published on Mar 5, 2015
My website:

I define Facebook Organic marketing as managing a client’s Facebook posts. It should also include boosting posts, and you may also extend to pay-per-click ads (although FB PPC is strictly a different channel).

A lot of businesses and brands have jumped on social media, thinking “We must have a social strategy!” when really there’s no strategy at all. Social media is one of the most commonly misunderstood and misused channels.

Facebook Ad Strategy – 2016

Published on Oct 28, 2015
Learn How to Optimize Your Advertising for 2016.

The Facebook Ad Platform is constantly changing, and we so many more advertisers are getting started with Facebook Ads.

Learn how to get your ads to stand out, and learn the tips from a Facebook Marketing Expert on how to get more clicks and more sign ups.





Let’s Try This Again!



I really don’t know what to say. I was hoping that FB (Facebook) would let us publish posts in our WP blog…but apparently not.

This topic is going to change obviously. It seems that FB has only one consistency, which is they are committed to CHANGE. And change is your enemy. It’s why using FB Ads exclusively is a terrible idea. Using only ONE form of advertising is a bad marketing plan. Most businesses DO NOT even have a written advertising strategy. One thing I’ve learned recently is that if you want to eventually have a profitable multinational online business, you have to make plans exactly like a profitable multinational online business from the start.

Thinking this way is not natural. Yet, all huge multinationals are built when people plan from the start to grow as large as possible. If you THINK it will, it will. If You don’t THINK it will, it won’t, and I am not talking about thinking consciously. No. Thinking unconsciously. Come back for more. Find more posts on the topic. Let’s see each other again.

Forget Millionaire! Here’s How to Become A Billionaire!

how to become a billionaire

Here’s How to Become A Billionaire!

I started my business in 2011 and had immediate success. We were making $15K per month frequently during 2012, without really knowing that much about building a profitable online business. The product was so good, and the timing so perfect that the product literally sold itself! Ideally, it only sold well to people who had gotten to know me a little of course. I know not how much they actually trust me, though. I think not as much as we’d have thought. The strangers or cold market that converted did so at a 10% sales conversion. Which I thought was terrible because I was used to closing 33% of them time, yet it was revealed to me that a 10% sales conversions are almost unheard of on FB – especially cold. This goes to show you the level of ignorance I was working with at the time.

Over about 18-24 months eventually, my wife and I burned out. She left a great career which she loved and went back to it, working a the worst nursing home in and around North Bay, Ontario, which is our hometown for the both of us. I was very disappointed, to say the least. I think I fell into a deep depression for a year and got caught up in binary option trading scam online. I lost 20% of our savings. Over the last 4 years, I have become obsessed with building a large global corporation and spend all of our savings on shiny objects, domain names, hosting, etc, etc. I was learning a lot but I wasn’t following any system because the only ones I could find were priced well above what I could now afford.

So I build my own system, slowly over the past few months. Basically stealing the ideas from other successful systems and calling them my own. I don’t’ know if that’s even legal or ethical…but I am only doing what people like Tony Robbins and Brian Tracy would say. Which is DO what successful people do…and that means using their systems. I read their books, blogs and analysed their systems to find out what they shared in common. It was actually pretty easy because the things that work, are practiced by almost everybody or anybody who is successful online. By success, I am talking about people who are making 6 figures per month or more…and now I am digging deeper. Which is what the blog post is about and it’ll be added to as I find more data.


how to make money the startup way

how to…

I just started my startup with paper prototype. Can you tell me what are the steps involved in making this prototype into successful startup?

I know nothing about startup as I never worked on startups and Im salaried professional. All your advice will help me. Prototype, business plan, hiring talents, marketing, raising funds, all these I read in websites, but I want to know the steps involved from the real entrepreneurs who came across all these steps and set backs.
5 Answers
Anil Chouhan

Anil Chouhan, Serial entrepreneur, getting smarter and deeper by the day!

704 ViewsAnil has 10+ answers in Startups in India.
1. First task is to create a real working prototype with core functionality – a minimal viable product. Ensure you have user panel and high interaction with them during design and implementation as real power of products comes from quality of design and user experience. Often you will tweak product based on this. My company just did that recently.
2. Get first set of users – For corporate products that could be 3 – 10 companies; for consumer product it could be 100 to few thousand users to check traction as well as refine product
3. Look for funding to go to Next stage and grow. This depends on your success in step 2
Team building usually comes into play after these stages. Most investment, drive and direction for product comes from cofounders. It is highly recommended that you have two Cofounders. One with business and domain knowledge and one with technology background.Can give more input if needed. Please post further queries as comments.Here is an infographic that I found that may add some more light 🙂

I just started my startup with paper prototype. Can you tell me what are the steps involved in making this prototype into successful startup?

I know nothing about startup as I never worked on startups and Im salaried professional. All your advice will help me. Prototype, business plan, hiring talents, marketing, raising funds, all these I read in websites, but I want to know the steps involved from the real entrepreneurs who came across all these steps and set backs.
5 Answers
Anil Chouhan

Anil Chouhan, Serial entrepreneur, getting smarter and deeper by the day!

702 ViewsAnil has 10+ answers in Startups in India.
1. First task is to create a real working prototype with core functionality – a minimal viable product. Ensure you have user panel and high interaction with them during design and implementation as real power of products comes from quality of design and user experience. Often you will tweak product based on this. My company just did that recently.
2. Get first set of users – For corporate products that could be 3 – 10 companies; for consumer product it could be 100 to few thousand users to check traction as well as refine product
3. Look for funding to go to Next stage and grow. This depends on your success in step 2
Team building usually comes into play after these stages. Most investment, drive and direction for product comes from cofounders. It is highly recommended that you have two Cofounders. One with business and domain knowledge and one with technology background.Can give more input if needed. Please post further queries as comments.Here is an infographic that I found that may add some more light :).

10 steps to becoming an online English teacher

Here’s your ultimate cheat sheet to becoming an online English teacher. It’s a step-by-step guide of how to get your first paying student quickly. Of course, it’s only one approach, and other successful online teachers may have their own ways, but the following provides a good place to think about how to get started.

10 Steps to becoming an online English teacher

Your Goal

Keep your goal in mind. While you would eventually like, say, 10 to 15 regular students, when you first start, keep it simple and do-able. So your goal here is to get ONE student. Aiming for one student is not only simple and do-able, but it is also a massive first step, because.

1. getting one student makes you a teacher, so it changes your mindset a little and also gives you the confidence to get more students: “I’ve already done this, so I can do it again”

2. your one student may well recommend you to their friends, relatives, neighbours, work colleagues, classmates, Facebook friends, pizza delivery girl, and so on, so you can get more students through referrals.

1. Sort out your software: install Skype and set up a user account.

2. Sort out your hardware: obviously a computer of some sort with a webcam. Ideally, get a decent headset as well, because this will help reduce any background noise, such as the sound of your typing and background chatter if you want to teach from a coffee shop.

3.Check your Internet speed. Make sure your Internet connection is fast enough. We’d recommend a minimum of 1 megabit per second upload, maybe a little more if you are using an HD webcam. Use to check the speed of your connection.

4. Create a PayPal account if you haven’t got one already. You can use this to receive payments online and these can then be transferred to your bank account. (Note that while PayPal operates in lots of countries, there are some where it doesn’t yet operate, so you’d need to find an alternative, such as Western Union).

5. Decide what you are going to teach. Teaching a niche of some sort is better than deciding to teach ‘general English’ or ‘conversational English’ because you get paid more, you have a far clearer idea of what to put into your lessons, and you have a far clearer idea of who your students might be so it’s easier to find them. The two most lucrative areas for English teaching are Business English and exam preparation, so carve out a niche for yourself in one of these areas. If you’re going to teach Business English, what kind of business people do you have in mind? People in customer care, health professionals, sales representatives? Do you have any particular business background to help you decide this? If you’re going to teach exam preparation, which exams? IELTS, TOEIC, TOEFL are very popular and students need to know how to get the best mark. You can find huge amounts of information about these exams along with lots of preparation materials online. Deciding what to teach is crucial, because now you know what product you are going to offer, who your potential students are, and what kind of materials you need.

6. Register on Italki is a marketplace for online students and teachers, where students can find teachers. If you have teaching certification, you can register as a professional teacher, otherwise register as a conversational partner. Add a video and a description to your italic profile, and mention your niche clearly. Keep your fee low at first. You can raise it later once you have built a good reputation. While you won’t get the best pay rates via italki, it’s a good way to get started and find students quickly. But don’t stop here! Keep going…

7. Create a Facebook page for your online teaching business. A Facebook page is separate to your profile, although it’s a good idea to link them. You can create a good-looking Facebook page in minutes. You should also describe your teaching service there.

8. Find Facebook pages related to your niche. If you’re going to teach IELTS, search for IELTS groups and pages. If you’re going to teach business professionals, search out groups and pages related to this profession. Incidentally, it’s much easier to search for exam preparation groups and pages because their acronyms (IELTS, TOEIC, TOEFL, FCE, BULATS and so on) make great search terms, another reason why exam preparation is such a good idea.

9. Contribute to these Facebook pages and groups. Read the discussions in the groups and find out what people’s problems. Using your Facebook page profile, contribute to these discussions: give advice and tips, answer questions, engage with your learners, post useful information. You may find your first student at this point, as people contact you via Facebook for a lesson. If not…

10. Create a Facebook advert for your teaching service. Facebook adverts can be directed to highly targeted markets using people’s interests (another reason why you should teach a niche. These adverts will appear in people’s news feeds. You don’t need to spend a lot on Facebook adverts, and they can be very effective.

startup-guideThat’s really all there is to it. Points 1 through to 8 and 10 are fairly quick, but point 9 is where the donkey work comes in. You need to get noticed, so don’t sit back on this one: make the effort to contribute and you will get a positive response.

Here’s an infographic of the process we describe here. Click on the image for the full size graphic and feel free to print it out.

In the longer term, you’ll also want to set up a website with a blog, as this will help raise your profile and credibility as a teacher. There’s a great article about how to do this by Jack Askew on his site.

Good luck with getting your first student, and, as always, please feel free to comment below on what you think of this list, whether you’re just starting out or an old hack like me!

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How to Be a Billionaire

Being a billionaire is more than having bunch of zeroes. Investing capital may be new to some, but it is not a barrier to becoming a billionaire. Working from a life of little or nothing to living in the lap of luxury is the classic American dream. To become a billionaire, create opportunities, invest wisely and retain wealth. Here’s a theory of how to become a billionaire.

How To Be A Billionaire

Continueed…..Study hard. Normally, billionaires don’t happen by accident. Be a billionaire by studying interest rates, tax brackets and dividends. Take finance classes online or at a university. Read books about investing.

  • Study finance and entrepreneurship. Learn to identify consumer needs, then develop business models to fulfill those needs. Currently, computer science skills and new technology are lucrative careers.
Read about successful billionaires; Warren Buffett, Bill Gates or Jon Huntsman, Sr. Be wise with money to amass more.
  • Read about successful billionaires; Warren Buffett, Bill Gates or Jon Huntsman, Sr. Be wise with money to amass more.
Save money. It takes money to make money. Set aside a specific amount of money from each paycheck and put it in a savings account, to collect interest and use for future investments. Decide what percentage of earnings to spare - as little as $20 per paycheck will make a difference over three or four years. Invest money you can afford to lose in a high-risk investment.

Save money. It takes money to make money. Set aside a specific amount of money from each paycheck and put it in a savings account, to collect interest and use for future investments.

  • Decide what percentage of earnings to spare – as little as $20 per paycheck will make a difference over three or four years. Invest money you can afford to lose in a high-risk investment.
Start an Individual Retirement Account (IRA)

Start an Individual Retirement Account (IRA). Available from financial institutions, IRAs are customized financial plans, set up to save for the future. To save a billion dollars, start saving as soon as possible. Interest accrues on savings.[1]

  • Depending on the financial institution, a minimum amount of money may be required initially. Research options and talk to a financial advisor.
Pay off your credit card debt.

Pay off your credit card debt. It’s hard to get ahead with debts hanging overhead. Student loans and credit card debt should be paid off as soon as possible. Average annual percentage rates vary between 20% and 30%, so the balance will continue growing.

Make a five-year plan.

Make a five-year plan. Estimate how much money to save over 5 years. Decide the best way to use money, whether it’s investing, starting a business or allowing money to collect interest.

  • Keep finances a priority. Write financial goals down and refer to these regularly. To stay interested in financial projects, write reminders and put them where they will be seen every day – for instance, on the bathroom mirror or the dashboard of your car.
Keep finances a priority.
source: How to be a billionaire/investing

Buy real estate. A common way to make money is investing in real estate. Property may gain in value over years, and may provide a good return on investment. Investments can be flipped, rented, or developed.

  • Beware of investing during an artificially inflated market, and make sure the monthly mortgage is easily affordable. It would be a good idea to read about the 2008 subprime mortgage crisis in the United States to learn from cautionary tales.
business investing
source: your own business or buying into one


Buy and sell stocks.
source: wikihow: Buy and sell stocks.


Open Money Market Accounts (MMAs) Money Market Accounts (MMAs)



invest government bons in government bonds


Consult good brokers for advice
source: good brokers for advice
Diversify portfolio and investments
source: portfolio and investments


Make smart financial decisions. smart financial decisions.




                            Act the part. To be a billionaire, act like one. Mingle with moneyed and cultured people, pick up advice and knowledge from the experienced.

Cultivate interests in fine art, fine dining, and travel. Consider buying a yacht and other standard trappings of the wealthy that are unaffordable.

act the part
Source: the part

There’s a distinction between “old money” and “new money.” New money is a derogatory term for people who have gained wealth quickly and                                      live ostentatiously spending and living a lavish lifestyle. To hold onto wealth, learn from old money and ascend to the stratosphere.

act the part two
source: the part 2

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Community Q&A

Answered Questions

  •  How to be a trillionaire?
    • It’s not easy to be a trillionaire and is indeed extremely unusual. Having an aim like this is liable to set you on a path of being obsessed with money making at the cost of many important things in life, such as family, friends, time, your inner self, and more. Decide whether that is truly worth it or whether wealth creation involves more than just money for you. If you’d like to be financially healthy, you can begin by ensuring that your business ventures are useful, needed and profitable.
  •  Can I be a billionaire mechanic with bad grades in high school?
    • If you work hard, anything is possible. However, you’d probably need to own an entire chain of mechanics workshops across a country, and offer something extraordinary over and above what other mechanics do for the billions to roll in. Perhaps focus first on improving those grades and broadening your talents before dreaming of your billions; it also pays to realize that money truly isn’t all that matters in life.

Are Millionaire’s Dull?

Deep in your heart, you know that being a millionaire is likely dull.

If you already are one, you know that with some force. You still don’t have a 100-foot yacht. You still don’t have a stable full of Ferraris. Frankly, you can barely afford a stable.

Thankfully, a new book has come along to end your woes and help you vault to the level of ridiculously, absurdly, don’t-even-know-how-much-money-I-have/need to be wealthy.

It’s called Wealth Secrets of the One Percent, and it’s by Sam Wilkin.

The Telegraph informs me that Wilkin is an adviser for Oxford Economics. I am intelligent enough to know that anything with “Oxford” in the name must be very clever.

Wilkin’s book identifies seven little secrets to becoming a billionaire. But, goodness, when it comes down it, only two are apparently really important.

They are:

  • One, start by being almost a billionaire.
  • Two, hoodwink your business partner out of all the cash in your hedge fund.

I’m sorry, I don’t have that quite right.

In fact, the magical two are: Slice out your competition and make sure you take big risks with money that doesn’t happen to be yours.

You might grunt that this is easier said than done.

I (and perhaps Wilkin too) would point you to Facebook CEO Mark Zuckerberg.

He didn’t have to try very hard to dominate his competition, given their astounding levels of myopia and incompetence. (Have you noticed how, for a few years now, the word “MySpace” has always been part of a joke?)

It’s nice to have complete control over a market. Many people, it seems, fall upon it. Google’s founders never thought they’d be an ad company or supremely dominant. Yet suddenly they commanded search, as others foundered.

And as for doing it all with other people’s money, well, if you’re in technology these days, there’s a lot of other people’s money to go around.

Just make sure your contract is so beautifully phrased that these other people can’t come along and take your house (and stable) if everything goes kaput.

Wilkin also suggests creating your business in the sorts of place where no one in their right(eous) minds wants to create a business. (Zimbabwe, anyone?)

He did offer The Telegraph this one luscious quote about billionaires: “These people tend to be pretty merciless, really competitive. You have to go in willing to fight tooth and nail to be that winner and be comfortable and untroubled by wiping everybody else out.”

In essence, how preternaturally mean are you?

Preternaturally meaning: very unusual in a way that does not seem natural

If you’d cheerily punch someone in the nether regions during a game of pick-up basketball, perhaps you, too, could one day own Necker Island.

Another aspect Wilkin points to is the declaration of wanting to be rich from an early age. If you said it when you’re seven years old, it’s a good sign. Sigh. Who’d want a child like that? Actually, I would. Just think how he or she might support me in later life, with a mere 0.1 percent of income.

The final aspects of the magnificent seven ways to become a billionaire?

Set up your business in an area where the laws are so complex that you can take advantage of them. (My alternative advice? Ignore the laws that don’t suit you. I call that the Uber Principle.)

Then there’s create a business network that you can begin to dominate from within. Telecom and shipping networks are apparently good examples of this. Digital espionage networks are a little more problematic.

There’s also making sure you own your business and property rights. (Intellectual property is far more than being merely intellectual.)

Finally, there’s expand as quickly as you can. The quicker you expand, the quicker you populate a market, and the harder it then is for any competitor to operate.

So there you have it.

You now have all the tools to begin ordering your first 767, your first private island, and your first fleet of custom made DeLoreans.

Oh, wait. There’s only one thing left. What’s your business idea?

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Real-Life Ways To Become A Billionaire

Becoming a billionaire seems like a great goal, but unfortunately it’s only a dream for most of us. The thing is, many billionaires didn’t start out as such. Some certainly had economic and educational advantages, but even without those, their smart decisions and business choices, plus a few characteristics that can’t be overlooked, led them from Point A to Point B (Billionaire). So, what can we learn about our own real-life options for becoming billionaires? (More than 70 years after his death, this man remains one of the great figures of Wall Street. See J.D. Rockefeller: From Oil Baron To Billionaire.)
First things first: find a way to make money. Four of the most oft-methods of money making in the world of billionaires are inventing, investing, innovating and being an entrepreneur, but remember that how you pursue your billions is just as important as what you do to get them.

TUTORIAL: Starting A Small Business Tutorial

Do This: Invent
Inventing is a tough road to take, but if you’ve got the smarts to successfully create, patent, produce and market a product that people need (and thus, will buy in droves), you can build your future billionaire life on it. Successful inventions aren’t necessarily complicated or high-tech items, either; James Dyson invented a better vacuum cleaner, and Gianfranco Zaccai invented a better mop, the Swiffer. Seems like things that help people clean more efficiently might be a good market to pursue.

Do This: Innovate
Innovation is the fine art of considering a current mainstream market and finding a creative way to improve the current offering. Successful innovators will identify the real needs behind customer demands, and will meet them with a smarter, better, more efficient product, or with a service that provides more than its competitors, or with a business that works in a way just different enough to stand out from the rest. IKEA founder is a great example of innovation leading to billions; furniture doesn’t seem like a very exciting market, but his approach of providing modular, economical pieces with a modern flair from Sweden and other European designers and manufacturers to a global market has taken him all the way.

Don’t Do This: Think You Know It All
The moment you think you have nothing left to learn is the moment you kill your potential for becoming a billionaire. Especially if you’re interested in building your wealth through inventing or innovating, you have to be curious, open-minded and always learning. Those qualities allow you to look at old things in a new way, to see the potential for change and profit where others see only what already had been done.

Do This: Invest
Warren Buffett, the self-made billionaire, is famous for his frugal ways and for his smart investments. Investing, of course, requires a little seed money and some accurate insight into what investments are smart and what are a waste of money. If you can follow in the footsteps of billionaire investors like Buffett, then this might be the route for you.

Don’t Do This: Make Flashy Investments
The latest and greatest is always fun to talk about, and one of the pitfalls of would-be billionaires is to jump in on the “next big thing” which doesn’t always turn out to be so big. Investors who make billions from their investments avoid flashy, fun and high-risk picks and instead choose those with long-term potential to provide great returns. Real estate, energy, steel, telecommunications, pharmaceuticals and energy are among the picks, while high-tech and intriguing but risky options may go either way.

Do This: Be an Entrepreneur
The third option for becoming a billionaire is in the time-honored tradition of entrepreneurial pursuits. Starting a business and taking it to success isn’t always easy, but for those with good business sense and the ability to spot start-ups that have potential to be great, entrepreneurship can be the vehicle to great wealth. Billionaire entrepreneurs might work in one of two ways: either by coming up with a great idea and taking it all the way, as in the case of Bill Gates and Microsoft. Or by spotting someone else’s good idea and investing in it early on, helping to carry it to huge success. Both are viable ways to reach success that can get you into the billions of dollars when it comes to your own net worth. (Quit your job; be your own boss and earn a paycheck. Find out what to do to make it happen, in Start Your Own Small Business.)

TUTORIAL: Estate Planning Basics

Don’t Do This: Quit Too Soon
Entrepreneurial types who succeed must realize that success rarely comes overnight. One business idea might not pay off, but the next might. Or your company might hit a low point, and you have to make the choice to hang on with it and bring it back or let your dream die and your debt increase. It’s not easy to build something from scratch, especially when your something is a fortune of billions. Time is on your side, if you don’t rush it.

The Bottom Line
Of course, luck has something to do with success; it helps to be in the right place at the right time. However, if you don’t know what to do when you’re there, luck won’t help you out much. Smart choices, smart investments and long-term learning and growing will however; once you hit that first billion, remember you heard it here.

Read more: 7 Real-Life Ways To Become A Billionaire | Investopedia
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Read more: 7 Real-Life Ways To Become A Billionaire | Investopedia
Follow us: Investopedia on Facebook

YouTube – How to Be a Billionaire

Published on Dec 5, 2013
Method 1 of 3: Getting Started
Get smart. People do not become billionaires by accident. Demystify as many of the variables as you can before you assemble a plan, such as interest rates, tax brackets, dividends and so on.
Start saving money. It takes money to make money, as the saying goes. Take a certain amount of money out of your paycheck as soon as you get paid and put it in a savings account, to be used for future investments or to simply collect interest.
Make a five-year plan. Calculate a conservative estimate of how much money you could manage to save over 5 years. Depending on the amount, decide what the best use of your money should be, whether it’s investing, starting a business or simply allowing the money to continue to collect interest.
Method 2 of 3: Invest
Buy real estate. A common way to make more money is to invest in real estate. Property will generally appreciate in value over time, and might give you a good return on your investment. Your investment can be flipped, rented, or developed.
Invest in a business. Starting your own business or buying into one can be a solid way to make money over a long term. Create or choose a company that offers a product or service that you would buy yourself, and put your time and money toward improving it.
Buy and sell stocks. The stock market can be a great place to grow your fortune. Watch the markets carefully before you start to buy and pay attention to which stocks do well; gathering this information will help you make smart purchases in the future.
Method 3 of 3: Get Lucky
Gamble. If you prefer occasionally daydreaming about getting rich over developing long-term efforts, try gambling. The odds are against you, and you’re unlikely to win millions, but it’s happened before. If you do win money at a casino or in a lottery, take it to a financial planner immediately
Marry well. Leverage your good looks and charm into a financially advantageous marriage. You and your spouse can work as a team to turn his or her money into a billion dollars. Watch out for iron-clad per-nuptial agreements.


How To Be A Billionaire from Adam Kaleta – Director on Vimeo.

SlideShare – Billionaire



I am not really done yet. I do have a lot more to add to this post later on.

Please leave comments and suggestions.

I know this sound absurd, but I want to build a billion dollar business. The reason why I do is because anybody actually can do it, so why not me?

I have lots of philanthropic ideas that will help millions of people. Plus I have a great system that others will use to make their own billions if they so choose! So stay tuned, because you never know, I might just surprise you!

Where now?

Easy. I am going to dissect the current online business building systems to find out what they all share in common. Find the ones that actually are working and making corporations billions of dollars. If I only get it right part of the time, I’ll still create enormous success. Much more than I had planned. I was going to limit my business to 1,000 patrons because having more just seemed like too much work. If I can find 1,000 regularly paying customers, worth $100 usd in profit each month…well that’s $100K per month. Next, I simply have to scale it out, so I can take on 10,000 customers each month, then 100,000 customers. You get the idea, right? So stay tuned.

So stay tuned…apply for our email updates as well at CLICK HERE!



THE 64/4 RULE (OR 80 80 80)


I believe this rule, THE 64 4 RULE,  is one of the least used/understood and one of the most important rules, next to the 80_20 rule!

Since much of what entrepreneurs do (80% – right?)  when building an online business leads to failure.

What are the most (times 3) important actions that lead to success? One the comes to mind is marketing. Right? A lot of people are worried, even desperate to create the best content (AKA content marketing). Especially since Google released its Panda algorithm (with its sidekick Penguin), it’s estimated that up to 65% of blogs are out of date. WOW. So why is that? This statistic is rather old (2012) by the way.

It seems bloggers would much rather sell their website (if they can) and microblog on Facebook, than bother blogging.

I mean WTF!

This is a huge, HUGE mistake, from a marketing point of view. The reason why is simple. You don’t own the platform – dummy…whereas as long as you pay for your hosting, you CAN own your website.

Facebook can change its terms and conditions anytime it wants (which it does). So you’re at their mercy! Yet social media remains to be a popular destination for bloggers who quit blogging. But hey remember these bloggers probably belong to the 80% who eventually fail club. Without them, Facebook wouldn’t have any content.

Yet there is another solution.

A very simple solution now exists for the blogger who no longer wants to, ….you know, blog…but is too lazy to do it all themselves.  In fact, it’s so simple that people have almost missed it. It’s been sitting there right in front of our friggin noses for almost a decade!

Would you like to find out what that is?

Then visit us! (for Pete’s sake!?)


Red Herring….Sidebar….

FYI, They originated as substitutes for something stronger—“for Christ’s sake,” “for God’s sake,” “for the love of God,” and so on. The Oxford English Dictionary explains that the name “Pete” in these exclamations is chiefly “a euphemistic replacement” for God.


It really sucked to be Moses. The guy was abandoned as a baby. Then he stuttered (must have been hard to pick up girls with that).

Then he was a slave. Then NOBODY would listen to him. He’d throw a stick down and it would turn into a snake and STILL nobody would pay attention to him.

So finally he killed a lot of “eldest sons” and brought down plagues, etc and they let him and his crew out of town. But STILL nobody believed him and he had to part an entire sea and kill a lot more people.

Then he went up to a mountain to talk to a god and STILL nobody believed him. They made a gold thing while he was gone and started praying to it. And people say Jews are smart.

So he smashed the stones that god gave him, he got new stones with new rules (they are totally different. God changed his mind).

And finally, when everyone believed him, God punished him for no real reason and didn’t let him into Israel. Israel was just a few miles away but somehow it took them 40 years to walk there and Moses died right before he was supposed to go in the front door.

Making rules is really difficult. Jesus tried it and they killed him. Buddha, Lao Tzu, all of these guys tried to make rules but nobody pays attention.

And here’s why: those aren’t rules. All of those guys just tried to give self-help. Like, if you don’t murder people you might live a better life. Things like that.

Those aren’t rules. That’s ADVICE.

A rule is like a fact. It works whether you believe it or not.

I’ve had lots of ups and downs. I’ve had situations where I’ve gone against the rules and I’ve lost everything.

And I’d have times when I made the rules work for me and I made a lot of money, friends, success, happiness (and he’s NOT bragging at all)

Again, this is not advice…just bragging. I’m telling what happened to me. These are the rules that seem to be universal. Like pi will always equal 3.1415…. That’s a rule.

Some of these rules people have already written books about. I’m not going to repeat what they say. You can read their excellent books.

Instead, I’m going to enhance the rules they give because every rule can be enhanced or better applied to make it work for you or me. It doesn’t help if you know pi but still don’t know how to calculate the area of a circle (or is it the diameter… I forget).

If you have more rules, please add them to the comments. If you think these aren’t really rules, DO NOT DISAGREE, but just try not following them, see what happens, and then report back.

Read More: How To Be The Luckiest Guy On the Planet in 4 Easy Steps. 



– THE 4/64 RULE.

Everybody has heard of the 80/20 rule but this post is going to make it a lot more useful.

When I worked in the IT department at HBO there were about 100 programmers. But 20 of the programmers did 80% of the ultimate work that was created.

The rest was dead weight. The financial crisis of 2008 gave every company the excuse to start firing the 80% and they are still doing it. That’s why there is still so much economic uncertainty now.

That’s the 80/20 rule. Another famous example in science is if you plant a garden, 20% of the seeds you plant will fill up 80% of the garden.

Another famous application of the 80/20 rule is: 20% of your customers make up 80% of your profits.

This is described very well in Tim Ferriss’s book, “The 4 Hour Work Week”. Basically, you can fire 80% of your clients and still get most of the profits if not more (because once you fire clients you can cut some costs to increase profits.) And that’s a big part of how you get to a 4 hour work week.

BUT…. and this is important. I still think 80/20 is too hard. I’d rather get rid of 96% or 99% of my clients (or acquaintances or work that I do during the day, etc).

I prefer what I call the 4/64 rule. Do the 80/20 rule and then DO IT AGAIN.

In other words, in whatever area you are focused on (clients, employees, seeds, activities, acquaintances, meetings, etc) first identify the 20% that is providing 80% of the value.

And then ON THAT 20%, find the 20% that is providing 80% of the 80% of the initial value. (ugh, math! But bear with me).

Now you are left with 4% providing 64% of the value. For instance, 4% of your employees create 64% of the value of your company. 4% of your customers, provide 64% of your profits. 4% of your acquaintances provide 64% of the benefits of friendship. 4% of meetings you can take (of any sort: business meetings, dates, lunches, movies) provide 64% of your enjoyment in life. Or more.

I’m a big believer in minimalism. Not materialist minimalism although that’s part of it but time and energy minimalism. The body is given only so much energy a day.

You can expand your energy in various ways: sleep more, stress less, exercise, eat food (to a limit), laughter, etc. But if you spend a lot of energy on things that are wastes of time then you waste energy, get sick, and die faster.

So I don’t like the 80/20 rule. It’s still too much energy used. I like the 4/64 rule.

And take it one step further you have the 1/50 rule. But when you have too much free time on your hands that can be dangerous also.

This is not a rule but a theory: free time expands into the maximum unhealthy uses of it.

Phew. ONE RULE only and that took up 1000 words. I thought I could get through this quickly.

I still have a lot more rules. Hmmm, I don’t really know what to do now. Maybe I’ll put one more rule in there.

– THE 1000 HOUR RULE (note: this is NOT the 10,000 hour rule. One less zero).

Everybody knows the 10,000 HOUR RULE. The one popularized by Malcolm Gladwell that basically says if you do dedicated practice for 10,000 hours you can master a field. You can reach your full potential or close to it.

He used the Beatles as an example. They spent 10,000 hours playing music 18 hours a day in German porn clubs for five years and became the best in the world.

It makes sense. If you practice painting water colors for 10,000 hours you will be among the best in the world at water color painting.

Here’s the problem: We don’t just have one passion or love in life. The universe wants us to have fun doing more than one thing in life. That’s how it learns. You don’t have one purpose in life. You have maybe 500 or so.

And 10,000 hours is a lot of time. It’s anywhere from 5-30 years of your life. And then you die. And what do you show for it? That you’re great at watercolor painting. Not everyone is going to be the Beatles. That involves some luck also.

So I prefer the 1000 hour rule.

If you practice ANYTHING for one thousand hours and make sure it’s dedicated practice then you will STILL be among the best in the world.

How come? Because with anything worth learning there is a steep learning curve. In the first 1000 hours your ability goes straight up. Then it starts to even out as you learn more of the subtleties required to be among the best.

Here’s the thing: NOBODY GIVES A SHIT.

Since only the best in the world can really appreciate the subtleties and 99.9999% of the world can’t tell the difference between somebody who has studied for 1000 hours versus someone who has studied for 10,000 hours then you can appear to be the best in the world and get much of the benefits of it by just putting in 1000 hours of dedicated practice.

In fact, if you get good at learning new things, then you can even take another zero off. The 100 hour rule. Or maybe 200 hours. This makes life a LOT better and more fun. You can take that zero off after you get really good at the first thing.

Because then you have learned how to learn. So that saves a lot of energy on the next thing you learn.

Phew! This one rule has saved me decades of time. I can’t be the world champion at chess but I can be a chess master. I can’t be a billionaire but I can perhaps learn enough about a field to make a real contribution to society.

And I can do it more than once. In fact, I can do it every year of my life and learn many things.

Thank god for the 1000 hour rule. (or the 100 hour rule).

– The 30/150/MILLIONS RULE

This rule took 80,000 years to make but it allowed humans to go from the middle of the food chain (eating just the bone marrow after the lion killed the prey and ate all the good meat and the vultures picked at the rest and we were left with the bone marrow) to the top of the food chain (and now the lion is in our zoos and the Neanderthals are all dead).

The important thing about this rule is that it applies to leadership and organizations and where you fit in in them as well as how to do well in an organization or business or industry or any kind of group. You NEED to know this rule.

30: This is the number of people we can directly know. Nomadic tribes were 30 people.

Jane knew that Mike was good to hunt with because she directly knew him and knew “Good” or “Bad”. She could make a judgment call.

More than 30 and this breaks down. It’s no longer possible to retain information about everyone to know if they are good to hunt with and then a tribe that depends on hunting starts to break down or split in two.

But then around 70,000 years ago humans developed an important skill that no other animal had. Not even other near-humans like Neanderthals.


Now Jane can say to Harry, “Mike is good to hunt with” and now Harry, who trusts Jane’s ability to gossip, has confidence he can hunt with Mike, even if Mike is a total stranger.

BAM! End of Neanderthals and every other type of sapien except for humans. Go team!

This works in organizations, groups, “tribes”, up to about 150 people. We can retain information and gossip up to 150 people.

If we don’t have 150 people to gossip about, then we feel the need to read gossip magazines and keep up with people like Kim Kardashian, Obama, etc.

For businesses between 30 and 150 employees, it’s good to make use of this rule by starting employee communications like newsletters or “best employee” awards and give titles, and add a little bit of hierarchy, etc.

This is important because between 30 and 150 people, we are now going to occasionally have to work with strangers and we need ways to determine whether or not we can “hunt” with these strangers.

Then something unexplainable happened 10,000 years ago that propelled us truly to the top of the food chain and enabled strangers who lived thousands of miles apart to work together.


If you tell a good story, and two people from opposite sides of the world trust that story, then they can work together. Hence, religion. Hence politics. Hence labels.

If you are “pro-choice” and I am “pro-choice” then we get a sense that we can work together. If you label yourself “Republican” and I label myself “Republican” then we get a sense we can work together. Nationalism is a powerful story. Political dividing lines like the environment, pivotal issues, etc are powerful stories. Religions are powerful stories that unify millions of people.

All of these stories allow us to work with strangers who we have nothing else in common with. Oh! You drive a Honda Civic? Me too! Now we can maybe work together. (Actually, I am banned from driving but this is just an example).

A brand is a powerful story. The more a company or person tells a powerful story about their product, the more value it has.

This was shown in a recent study where a guy bought a bunch of junk and then sold it on Ebay. He made $X. Then he re-sold it on Ebay but told a story under each product about where the product came from, why it was important, etc. It was still the same products but he made $X * 4.

Stories create value and allow us to cooperate with millions of strangers.

The only problem is: we’ve been evolving for millions of years and this is only in our genes for 10,000 years. So occasionally it breaks down. Hence wars, hence a financial crisis, etc.

Being aware of the stories in my life helps me to decide what is BS and what is something that is really true to me. The only thing really true to me is not any of the stories outside but the way I feel inside.

When I laugh, that is real to me. When I feel good that is real to me. When I am kind to people, regardless of their story, this makes me feel better.

But I will never argue with someone about a story. I only have so much energy and I like to use it as efficiently as possible so I can love my family, create things, do fun things, and be healthy.

I am a personal energy minimalist.

Ugh, 2100 words in. I have 13 different Rules and this is just 3 of them. I can’t do all of them. Maybe on my email list I can do some (you can sign up at but I’m not trying to get anyone to sign up. Don’t do it if you don’t want).

If you found some use in this, please tell me and maybe I can write more about this. I’d like to.

Anyway, I have to prepare a talk today. I’ll use “the 4 Us Rule” and the “10 Minute Rule” to make my talk as good as it can be. These are rules developed maybe a million years ago.

Meanwhile… Moses… poor bastard. Your story has created countries, wars, laws, ethics, arguments. But I feel bad about your stutter. It’s like you had a secret you always wanted to get out but it was trapped inside and struggling to escape.

Maybe one day we’ll hear it and it will contain the secret rule we were all waiting for.

In software, the 80/20 rule is a harsh reality.  It has two equally distressing parts:

  1. 80% of your feature set is common while 20% is unique.
  2. 80% of your time going into creating 20% of the features

Part 1 should be a good thing – 80% of what you build will help all your customers.  Unfortunately, “unique” means that 20% of what you invest in will only help a fraction of your audience.  No problem you say?

How do you know WHICH 20% is the unique part and which is the 80% common part?

Not knowing the 80 from the 20 is where Part 2 is particularly unkind.  Since you spend the majority of your investment on features for a narrow audience, you’d better get that pick your top features wisely.

The cold reality is that is that it’s not obvious which features are included in the 80% and which are in the 20%.  If you want to build a successful product, you need a way to pick the right features.

At most 50% of the features for a product are obvious in advance.

Let me explain using my last “next big thing” as an example.  I’m built a mobile sandwich application calleds Androidwich™.  Here are my product manager’s 10 features (in rank order):

  1. Bread (top)
  2. Bread (bottom)
  3. Bacon
  4. Romaine Lettuce
  5. Tomato
  6. Tuna
  7. Smoked Turkey
  8. Hummus
  9. Pepper Jack Cheese
  10. Cheddar Cheese (developers think Cheddar is easy if you already know Jack)

It’s pretty obvious that we’d identified BLT as our core market because everyone loves bacon, but what about the next 5 features?  Our product manager has 25 years of experience consuming sandwiches and swears that he knows this market inside and out.  Will these features put me into the top 3 social food apps?  You bet!  Call up Y Combinator, we’re going to IPO!

My potential feature list should have looked more like this:

  • Feature #            Features
  • 1-5                          Bread, Bread, Bacon, Lettuce, Tomato
  • 6-8                          Turkey Market: Turkey, Jack, Mustard
  • 9-11                       Beef Market: Beef, Cheddar, Mayo
  • 12-14                     Tuna Market: Tuna, Munster, Pickles
  • 15-16                     Veggie Market: Sprouts, Hummus

That’s 16 features even though I only have time for 10!  In addition to simply listing more features, I’ve also added market segments.  It’s important to remember that 80/20 rule also applies to features by market so features for 1 market may not help (or even hurt) sales in an adjacent market.

The challenge to picking features is that 50% of them are common to all users and their use isobvious while30% of them are common to all users but you can’t distinguish them from the unique features.  I consider these to be “nonobvious common.”  You should take the time to list 160% of your potential features if you hope to find the real 80%.

To figure out the 30% nonobvious common features, you must accept that your own experience and bias clouds your judgment.

If you make the assumption that you can predict which of the features in the 80% and which are 20% then you will be wrong about 50% of your feature set!  If you accept that the second 50% of your features can only be discovered by customer interactions then you’re open to discovering the hidden 30% of common features.

Discovering this hidden 30% is critical to success because they are your market differentiation!

If you can find the hidden 30% then your competitor is probably handing you the golden goose.  In most cases, they are waiting while their engineering team is building the wrong features or focusing their 80% effort on the less critical 20% features.  This behavior ultimately causes feature fan out – which will have to wait for a future post.

BTW: sAndroidwich™ never made it into the top 10 apps – my team’s bias toward tuna and hummus (omega 3s AND delicious) meant that we missed the super-hot Beef and Jack market.   If only we’d shipped the BLT features (using Lean) then market tested and added incrementally, we may have been able to adjust before iSubpad and Po’Berry got all the users.


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Published on Oct 24, 2014

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How to Be Productive – The 80/20 Principle by Richard Koch (Pareto Principle). The 80/20 Principle by Richard Koch is another great book I would recommend reading.

Applied to business: ( 0:51 )

Applied to social interactions: ( 1:52 )

Applied to relationships: ( 2:25 )

The 80/20 Rule

Where do you spend most of your time? If you’re building an online business, there are 20% of the things you do, account for 80% of your results. But consider that 80% of the 80% of the 80% of the things you do! Which would be 4% of the things you do account for 64% of your results.
Now consider that the reverse could be applied. You could use the same logic and say that 4% of the things you do, lead to 64% of the failure in your business. So what is one thing that you can identify, that most people don’t enjoy doing and when they do it, it leads to most of the problems in their business?
Leave your comments below!




I tried to get you 20% of the best information available related to this topic. Which hopefully illustrates the point of this law, or at least provides the 80% of the best information.

If you’re in the process of building an online business, leave your comments below!